Mike Sorrentino, better known as The Situation, has landed himself in quite an interesting situation with a leading brand of clothing for American seventh graders.

The Situation Vs. Abercrombie & Fitch Lawsuit

Abercrombie & Fitch, known for their unique designs and super stylish customers effective use of propaganda(AKA advertising), has offered to pay Jersey Shore‘s Mike “The Situation” Sorrentino to take their clothes off.

Let’s rephrase that: Abercrombie & Fitch has offered to pay The Situation not to wear their clothes.

Abercrombie & Fitch Explains Why They Want Mike Sorrentino To Strip

In a statement, a representative for the brand said:

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.” ^[1]

The  A&F rep continued, saying:

“We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.” ^[2]

Interestingly enough, Abercrombie & Fitch’s stock went down 9%, since they made their offer to the Jersey Shore cast members. ^[3]

^[1] Segall, Laurie. “Abercrombie to ‘Jersey Shore’: Ditch our brand.” CNN 17 August 2011.

^[2] “Abercrombie to Situation: Stop Wearing Our Clothes!.” tooFAB 17 August 2011.

^[3] TMZ Staff. “Abercrombie Stock PLUMMETS After Dissing ‘Jersey Shore’.” TMZ 17 August 2011.